AFRIMMA PARTNERS WITH YOUTUBE BLACK VOICES TO
CELEBRATE THE BEST OF AFRICAN MUSIC WITH AFRIMMA 2021
“Flavors of Africa” EDITION ON DEC 12th.

It’s time for the celebration of the Biggest African Music Award in Diaspora – AFRIMMA 2021
this time in ‘Flavors of Africa’.
On Sunday, December 12th, 2021 at 6 pm GMT, the world is set to witness an unforgettable
virtual award show and a showcase of the best talent across the continent, which will be
live-streamed on YouTube. Superstar Comedian Bovi and elegant screen goddess Tashara
Parker will co-host the ceremony.
The unique theme ‘Flavors of Africa’ draws inspiration from the diverse flavors found on the
continent. Like the people, the food, and the culture, the music comes in different melodic
flavors and this virtual ceremony will be a musical experience of the different flavors of African
music. The music performances at AFRIMMA ‘Flavors of Africa’ are coming in different
flavors that include South Africa’s Focalistic, Kenya’s Sauti Sol, Nigeria’s sensations Ckay,
Ruger, and Ladipoe as well as Mozambican stars Dj Tarico and the Yaba Buluku gang. There
would be performances from the Togolese duo Toofan, Tanzanian darling Nandy, and many
more.
This year AFRIMMA is partnering with YouTube Music as part of their #YouTubeBlack Voices
Fund initiative in celebrating Africa’s musical talent as African music stars continue to receive
glowing attention worldwide.. AFRIMMA is the biggest African music award ceremony in the
Diaspora that creates a platform to promote the diversity of African music. Every year, top
African talents across the world come on the same stage to celebrate African culture and music.
Anderson Obiagwu, the founder of AFRIMMA, states “We are quite excited by the
partnership with YouTube. Being able to use their platform to further push our narrative of
crossing boundaries with music is going to propel our mission forward. YouTube coming
onboard only means more exciting times are coming for African music and together we can
celebrate African music, talents, and culture. This is a new dawn and we are elated to showcase
Africa to the world with YouTube as an official partner!”
Addy Awofisayo, Head of Music, Sub-Saharan Africa, YouTube, states, “We are thrilled to
unite the impactful work of the #YouTubeBlack Voices Fund with AFRIMMA and their
dedication to amplifying the diversity of African music. AFRIMMA has truly set the standard in
celebrating excellence in African music and we are looking forward to partnering with them on
this exciting virtual event.” –
SOME AFRIMMAAWARDS 2021 CATEGORIES
BEST NEWCOMER -YAW TOG, BLACK SHERIF, KAMO MPHELA, MARIOO, AYRA
STARR, BUSTA 929, RUGER, AND NVIIRI THE STORYTELLER
ARTIST OF THE YEAR-WIZKID, EL GRANDE TOTO, DADJU, DIAMOND
PLATNUMZ, FALLY IPUPA, TAY C, BURNA BOY, AND AYA NAKAMURA
CROSSING BOUNDARIES WITH MUSIC- BURNA BOY, AYA NAKAMURA, DAVE,
WIZKID, HEADIE ONE, S. PRI NOIR, TEMS, AND DADJU
AFRIMMA VIDEO OF THE YEAR -FLAVOUR FT. DIAMOND PLATNUMZ X FALLY
IPUPA – BERNA, TAY C – LA TEMPS, TENI – HUSTLE, MZ VEE – BADDEST BOSS,
ZUCHU -SUKARI, RAY VANNY X INNO’S B – KELEBE, REMA – BOUNCE, AND
WIZKID FT. TEMS- ESSENCE
WIZKID, TEMS, FALLY IPUPA, FOCALISTIC, BURNA BOY, AND DIAMOND
PLATNUMZS ALL EARNED MULTIPLE NOMINATIONS
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For more information on the 8th annual AFRIMMA awards please visit www.afrimma.com or
contact info@afrimma.com.

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