When you have a purpose, the passion keeps giving you the best tools to achieve what you want, and in the case of GRACE MATATA, the tools are the voice and a vision and the mission is delivering music with a message and strong emotions. “BABY” is the newest musical masterpiece of the Tanzanian songstress. A work of art to highlight the joy of being a parent and understanding the responsibility that comes with it. It also wishes to remind parents that they are accountable for the next generation of
leaders, teachers, healers, makers and explorers. Their job is to make sure their children reach their full potential.
Because of this noble message and the touching melodies, “Baby” was selected by UNICEF TANZANIA to be the anthem for their World Children’s Day celebrations. For this occasion, UNICEF produced a video that was launched for a mixed social media and institutional campaign on the 20th November 2018.