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Erykah Badu , Fally Ipupa , Flavour & Toofan shine as Africa Lights Up the world at #Afrimma2018 Awards & Music Festival

written by Richard Iroko

African music brought the world to a standstill as a crop of Africa’s finest Artists thronged Dallas to celebrate African music and culture . The African Muzik Magazine Awards & Music Festival kicked off on Friday 5th of October ,2017 with the Afrimma Music Panel. The Exciting Panel with the topic ‘This is Africa’ – How music and fashion are leading the world to Africa was moderated by Richard Iroko and panelists Brian Soko , Victoria Kimani , Madukwu Chinwah , Ovie O, Kaffy, Rudy Mutombo and Anderson Obiagwu .

Day 2 ushered in the Afrimma Fashion Show , a spectacular event at the Lofty Spaces hosted by Gbenro Ajibade and Lady Jade . Designers who showcased include Blingshiki , 02 By Dada, Ace Coutoure , Karen Gold and others . The Grand finale of Afrimma 2018 Awards & Music Festival saw superstar African entertainers including Fally Ipupa , Eddy Kenzo , Harmonize , Khaligraph Jones ,Mr Patrick , Arrowbwoy , Victoria Kimani , Yemi Alade , Flavour , Semah , Didi Emah , Kaffy , Toofan and many others grace the stage with eclectic performances.

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Hosted by Ace Nigerian Comedian Bovi , Kenyan comic star Eric Omondi and Ugandan TV Queen Anitah Fabiola , Afrimma 2018 brought the frills and the thrills as the Awards rolled in and the artists brought their A-game on stage. Erykah Badu the Queen of Neo-soul music was also honored with the Afrimma Excellence Award. Biggest winner of the Night was Congolese legend Fally Ipupa who carted home the Artist of The Year and Leadership in Music Awards , Togolese duo Toofan also coasted home with two awards Best Francophone and Best African Group . Davido won Best Male West Africa while Yemi Alade bested the females in the Western Africa category .

AFRIMMA 2018 Awards & Music Festival Full WINNERS List

Best Male West Africa

Davido – Winner

Best Female West Africa 

Yemi Alade – Nigeria -Winner

Best Male East Africa

Eddy Kenzo – Uganda – Winner

Best Female East Africa

Sheebah Karungi – Uganda – Winner

Best Male Central Africa

Fally Ipupa – Congo – Winner

Best Female Central Africa

Daphne – Cameroon – Winner

Best Male Southern Africa

Nasty C – South Africa – Winner

Best Female Southern Africa

Ammara Brown – Zimbabwe – Winner

Best Male North Africa 

Ihab Amir – Morroco – Winner

Best Female North Africa 

Souhila Ben Lachhab – Algeria – Winne

Best African Group

Toofan – Togo – Winner

Crossing Boundaries With Music Award

MHD – Guinea/ France – Winner

Best Gospel

Papa Dennis – Kenya – Winner

Best Newcomer

Ykee Benda – Uganda – Winner

Artist of The Year 

Fally Ipupa- Congo – Winner

Best Live Act

Flavour – Nigeria – Winner

Best Video Director  

Godfather Productions- South Africa – Winner

Best Dj Africa

Dj Dollar – Senegal – Winner

Best African Dj USA

Dj Ecool – Nigeria  – Winner

AFRIMMA Video of The Year

Wizkid – Soco – Winner

Music Producer of The Year

Masterkraft – Nigeria – Winner

Best African Dancer

Diddi Emah – Nigeria – Winner

Best Rap Act

Khaligraph Jones – Kenya – Winner

Best Collaboration

Diamond Platnumz ft Neyo – African Beauty – Winner

Song of The Year 

Wizkid – Soco – Winner

Best Lusophone

Kyaku Kyadaff – Angola – Winner

Best Francophone 

Toofan – Togo -Winner

Best African Dancehall/Reggea Act

Burnaboy – Nigeria – Winner

AFRIMMA ACHIEVERS AWARD

Bismack Biyombo – DRC – Winner

HONORARY CATEGORIES

AFRIMMA HUMANITARIAN AWARD

Flavour

AFRIMMA SHINING STAR AWARD

Semah

AFRIMMA BEACON OF HOPE AWARD

Queen Julie Endee

AFRIMMA EXCELLENCE AWARD

Erykah Badu

AFRIMMA LEADERSHIP IN MUSIC AWARD

Fally Ipupa

October 8, 2018 0 comment
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The Flagship African Music Awards : AFRIMMA 2018 AWARDS & MUSIC FESTIVAL
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The Flagship African Music Awards : AFRIMMA 2018 AWARDS & MUSIC FESTIVAL

written by Richard Iroko

The spotlight turns to Dallas, Texas as the creme de la creme of African music converge to celebrate the best of African music and culture. The 5th Edition of the Biggest African Music Awards returns to Dallas October 5-7, 2018. There is palpable excitement on the African music scene since the release of the nominees list with over 2 Million votes recorded on the voting site.

The Africa Weekend Experience includes three major events, beginning with the AFRIMMA MUSIC PANEL at Dallas City Hall on Friday 5th, October 2018. The weekend culminates with the African Muzik Magazine Awards & Music Festival (AFRIMMA) which has become the flagship award show for African music in Diaspora. This year is set to have artists like Flavour (Nigeria), Semar (Liberia), Diamondz Platinum (Tanzania) Fally Ipupa (Congo), Simi (Nigeria), Khaligraph Jones (Kenya), Eddy Kenzo (Uganda), Afro B (Ivory Coast), Yemi Alade (Nigeria), Numerica (Cameroon), amongst others gracing the stage at the prestigious House of Blues in downtown Dallas.

Saturday October 6th, the highly anticipated AFRIMMA FASHION SHOW will take place at the Lofty Places in Deep Ellum, Dallas’ live music entertainment district. This year, the fashion will take the passion of Wakanda and bring it to the stage. Providing a cross over event for the African American community to embrace and engage fashion, food and a vendor festival with representation from several African countries.

Every year, the award show has proven to bring together Africans from all walks of life and from different parts of the Diaspora. In line with the crossing boundaries with music motto, AFRIMMA Awards & Music Festival is at the forefront of pushing the African music culture to the next stage.

The nominees list this year features African musical heavyweights like Davido, Wizkid, Fally Ipupa, Diamond Platinum, Ali Kiba, Khaligraph Jones, Mr Eazi, J Hus, Hiro all earning nominations for a brilliant and consistent year. While fresh talents like Ghana’s Kwame Eugene, Kenya’s Arrowboy, Uganda’s Ykee Benda, South Africa’s Tresor amongst others earned their first Afrimma Awards & Music Festival nomination.

This year, AFRIMMA has added a new category to the awards show, the AFRIMMA ACHIEVERS AWARD. This category will celebrate the feats of African stars in the fields of entertainment and sports.

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Sunday October 7th, the grand Finale of AFRIMMA 2018 Awards & Music Festival will take place at the House of Blues Dallas. It promises to be another thrilling edition and probably the best so far. Every year, the bar is raised higher and African music fans can expect no less this year as African music stars align in Dallas, Texas to celebrate the beauty of the music and culture of the continent.

September 20, 2018 0 comment
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AFRIMMA 2018 AWARDS & MUSIC FESTIVAL NOMINEES LIS
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AFRIMMA 2018 AWARDS & MUSIC FESTIVAL NOMINEES LIST

written by Richard Iroko

The 5th Edition of the Biggest African Music Awards in Diaspora, AFRIMMA 2018 Awards & Music Festival is fast approaching and the announcement of the nominees list is set to crank up the anticipation. Over the past one year African music stars from around the over 52 countries in the continent has put out beautiful musical works and the board of Afrimma after a thorough and excruciating screening process has come up with these nominees.

African musical heavyweights like Davido, Wizkid, Fally Ipupa, Diamond Platinum, Ali Kiba, Khaligraph Jones , Mr Eazi, J Hus, Hiro all earn nomination gongs for a brilliant and consistent year. While fresh talents like Ghana’s Kwame Eugene, Kenya’s Arrowboy, Uganda’s Ykee Benda, South Africa’s Tresor amongst others also earn their first Afrimma Awards & Music Festival nomination. This year , AFRIMMA has decided to add another category to the awards show — (AFRIMMA ACHIEVERS AWARD). This category would be celebrating the feats of African stars in the fields of entertainment and sports.

AFRIMMA 2018 Awards & Music Festival would be taking place at the prestigious ‘House of Blues’, Dallas, Texas on October 7th, 2018 and it promises to be another thrilling edition and probably the best so far. Every year, the bar is raised higher and African music fans can expect no less this year as African music stars align in Dallas, Texas to celebrate the beauty of the music and culture of the continent. Check out the full nominees list below and head to www.afrimma.com to vote for your favorite artists.

Best Male West Africa

1. Wizkid – Nigeria 

2. Tekno – Nigeria 

3. Sarkodie  – Ghana 

4. Davido – Nigeria 

5. Toofan – Togo

6.  J Hus – Gambia

7. Sidibe Diabate – Mali

8. Stonebwoy – Ghana

9. Kiss Daniel – Nigeria

10. Mr Eazi – Nigeria

Best Female West Africa 

Tiwa Savage – Nigeria

Simi – Nigeria 

Efya – Ghana

Adiouza – Senegal 

Ebony – Ghana 

Josey – Ivory Coast 

Vivien Chidid – Senegal

Chidinma – Nigeria

Becca – Ghana

Yemi Alade – Nigeria
 

Best Male East Africa

Eddy Kenzo – Uganda

Diamond Platnumz – Tanzania
 
Harmonize – Tanzania 

Ommy Dimpoz – Tanzania

Sauti Sol – Kenya 

Khaligraph Jones – Kenya

Ali Kiba – Tanzania

Bebe Cool – Uganda

Nyashinski – Kenya

Juma Jux – Tanzania

Best Female East Africa

Victoria Kimani – Kenya 

Vanessa Mdee – Tanzania 

Leyla Kayondo – Uganda 

Knowles Butera – Rwanda

Rema  – Uganda

Akothee – Kenya 

Nandy  – Tanzania

Sheebah Karungi – Uganda

Juliana Kanyomozi – Uganda

Charly & Nina – Rwanda
 

Best Male Central Africa

Fally Ipupa – Congo

Hiro – Congo 

Numerica – Cameroon

C4 Pedro – Angola 

Locko – Cameroon

Maitre Gims – (Congo) 

Naza – Congo

Puto Portugues – Angola

Anselmo Ralph – Angola

Kyaku Kyadaff – Angola

Best Female Central Africa

Yola Semedo – Angola

Shan’l -Gabon

Neima – Mozambique
 
Rennis – Cameroon

Charlotte Dipanda- Cameroon

Nsoki – Angola

Daphne – Cameroon

Maria Andrade – Cape Verde

Edmanzia – Angola

Gasha – Cameroon

Best Male Southern Africa

Tha Dogg – Namibia

Nasty C – South Africa 

Emtee – South Africa 

Roberto – Zambia 

Cassper Nyomvest- South Africa

Tresor- South Africa

EXQ – Zimbabwe

Jah Prayza – Zimbabwe

Shyn – Madagascar

Prince Kaybee – South Africa

Best Female Southern Africa

Ammara Brown – Zimbabwe

Busiswa – South Africa 

Shekinah – South Africa 

Mampi – Zambia

Lady Zamar – South Africa

Babes Wodumo – South Africa

Sally Boss Madam – Namibia

Shashl__ – Zimbabwe

Ice Queen Cleo – Zambia

Bucie – South Africa

Best Male North Africa 

Saad El Majarid

Ihab Amir – Morroco

Chawki – Morocco

Khaled – Algeria

Mohammed Abbas – Egypt

Douzi – Morocco

Amr Diab – Egypt

Khaled – Algeria

Saber Rebai – Tunisia

Tamer Hosny – Egypt

Best Female North Africa 

Kenza Morsli – Algeria

Ibtissam Tiskat – Algeria

Souhila Ben Lachhab – Algeria

Angham – Egypt

Latifa – Tunisia

Amani Swissi – Tunisia

Sandy – Egypt

Sarah Ayoub – Morocco

Samira Said – Morocco

Amal Maher – Egypt

Best African Group

Sauti Sol – Kenya 

Mafikizolo- South Africa

Toofan – Togo

B26 – Angola

Mi Casa – South Africa

R2bee’s – Ghana

X-Maleya – Cameroon 

Bracket – Nigeria

Navy Kenzo – Tanzania

Fancy Gadam – Ghana

Crossing Boundaries With Music Award

J Hus – Gambia /UK

Skepta – Nigeria / UK

Stormzy – Ghana/UK

MHD – Senegal/ France

Tobe Nwigwe – Nigeria

Brian Soko – Zimbabwe

French Montana – Morocco/USA

Wale – Nigeria /USA

Young Paris – Congo

Steff London – Caribbean /UK

Best Gospel 

Frank Edwards – Nigeria

Gloria Muliro – Kenya

Beejay Sax – Nigeria

Papa Dennis – Kenya

Miguel Buila – Angola

Joe Mettle – Ghana

Icha Chavons – Congo

Willy Paul – Kenya

Nikkie Laoye – Nigeria

Winnie Mashaba – South Africa

Best Newcomer

Mayorkun – Nigeria

Kuami Eugene – Ghana

Distruction Boyz- South Africa 

King Promise – Ghana

Tenor -Cameroon

Dice Ailes – Nigeria

Ykee Benda – Uganda

Arrow Boy – Kenya

Neru Americano – Angola

Afro B – Ivory Coast

Artist of The Year 

Davido – (Nigeria)

Diamond Platnumz ( Tanzania)

Fally Ipupa- Congo

Wizkid -(Nigeria)

Cassper Nyovest  -(South Africa)

Nasty C -South Africa

Flavour – Nigeria

Sarkodie – Ghana

MHD – Senegal/Gambia

Mafikizolo – South Africa

Best Live Act

Flavour – Nigeria

Ali Kiba – Tanzania

Sauti Sol – Kenya

Stonebwoy – Ghana

Sidiki Diabate – Mali

Yemi Alade – Nigeria

Becca – Ghana

Burnaboy – Nigeria

Fally Ipupa – Congo

Jah Prayzah – Zimbabwe

Best Video Director

Justin Campos – South Africa

Patrick Elis- Nigeria 

Dr Nkeng -Cameroon

Enos Olik – Kenya 

Avalon Okpe – Nigeria  

Godfather – South Africa

Clarence Peters – Nigeria

Prince Dovlo – Ghana

Sasha Vybz – Uganda

Unlimited LA – Nigeria

Best Dj Africa

Dj Spinall – Nigeria 

Dj Joe MFalme – Kenya 

Dj Black Coffee – South Africa

Dj Cuppy – Nigeria 

Dj Dollar – Senegal 

Dj D-Ommy – Tanzania 

Dj Helio Baiano – Angola

Dj Crème Delacreme – Kenya

DJ Slim- Ghana

Dj Neptune – Nigeria

Best African Dj USA

Dj Tunez – Nigeria 

Dj Wagura  – Ethiopia 

Dj Fully Focus – Kenya 

Dj Deemoney – Nigeria

Dj Silent Killa – Carribeans 

Dj Poison Ivy  – Kenya

Dj Ecool – Nigeria  

Dj Rell – Sierra Leone

Dj Buka – Nigeria

Dj Shinski – Kenya

AFRIMMA Video of The Year

Shatta Wale – El Gringo

Fally Ipupa – Mannequin feat Keblack & Naza

Falz – This is Nigeria

Wizkid – Soco

Diamond Platnumz ft Omarion – African Beauty

Toofan – Money

Runtown – Energy

Mayorkun – Cheche

Ali Kiba – Mvumo Wa Radi

Cassper Nyovest – Ksazobalit

Music Producer of The Year

Killbeatz – Ghana

Masterkraft – Nigeria 

Dr Fizzo – Uganda 

Eno Beats – Uganda

The Composers – Nigeria

Tweezy – South Africa 

Tud Thomas – Tanzania

Sidiki Diabate – Mali

Kidomminant – Nigeria

Bebe Philip – Ivory Coast

Best African Dancer

Kaffy Dancequeen – Nigeria

The Grove – Angola
 
Sherri Silver  – Rwanda 

La Petite Zota – Ivory Coast 

Manuel Canza Laurenzo –  Angola 

Moses Iyobo – Tanzania 

Ghetto Triplet Kids(Uganda)

Dream chaser Kids (Nigeria)

Dem3 – Ghana

Didi Emah – Nigeria

Best Rap Act

Shane Eagle – South Africa

Olamide – Nigeria

Zoro – Nigeria

Sarkodie – Ghana

Tha Dogg – Namibia

Casper Nyovest – South Africa

MHD – Senegal

Phyno – Nigeria

Nasty C – South Africa

Khaligraph Jones – Kenya

Best Collaboration

Tiwa Savage ft Wizkid – Ma Lo

Diamond Platnumz ft Neyo – African Beauty

Duncan Mighty x Wizkid – Fake Love

Heavy K ft Bucie , Wokwazi – Inde

Nasty C ft Runtown – Said

Kwesta ft Wale – Spirit

Fally Ipupa – Mannequin ft Kebzla & Naza

Major Lazer ft Dj Maphorisa , Ice Prince, Patoranking & Jidenna – Particular

Nsoki ft Rayvanny – African Sunrise

Dj Spinall ft Wizkid – Nowo

Song of The Year 

Wizkid – Soco

Big Shaq – Man’s Not Hot

Davido – FIA

Distruction Boyz – Omunye

Diamond Platnumz ft Omarion – African Beauty

Afro B – Joanna (Drogba)

Nasty C & Runtown – Said

Duncan Mighty ft Wizkid – Fake Love

Major Lazer & Dj Maphoriza ft Ice Prince , Nasty C , Patoranking & Jidenna – Particular

Harmonize ft Diamond Platnumz – Kwangaru

Best Lusophone

C4 Pedro – Angola

Mr Bow – Mozambique

Preto Show – Angola

Nelson Freita – Cape Verde

Anselmo Ralph – Angola

Maira Andrade – Cape Verde

Cakema – Sao Tome

Kyaku Kyadaff – Angola

Puto Portugues – Angola

Yola Semedo – Angola

Best Francophone 

Stanley Enow – Cameroon

Fally Ipupa – Congo

Hiro – Congo

Toofan – Togo

Serge Beynaud – Ivory Coast

Dj Arafat – Ivory Coast

Daphne – Cameroon

Numerica – Cameroon

Maitre Gims – Congo

Locko – Cameroon

Best African Dancehall/Reggea Act

Stonewbwoy – Ghana

Burnaboy – Nigeria

Shatta Wale – Ghana

Timaya – Nigeria

Samini – Ghana

Patoranking – Nigeria

Winky D – Zimbabwe

Yxng Bane – Congo/Angola

Wyre – Kenya

Takana Zion – Guinea

AFRIMMA ACHIEVERS AWARD

Luol Deng – South Sudan

Trevor Noah – South Africa

Lupita Nyongo – Kenya

Fatma Samoura – Senegal

Kamaru Usman – Nigeria

Serge Ibaka – Congo

Bismack Biyombo – DRC

D. J Mbenga – Congo DRC

Nigerian Bobsled Team

Djimon Honsou – Benin

July 24, 2018 0 comment
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aj3
Music VideosNews

Video: Ajaeze – ‘1 Life’ (A music-documentary)

written by Richard Iroko

You only have 1 Life to live,why would you let anyone else dictate it for you? Take control and create your destiny , follow your passion , pursue your dreams.

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Ajaeze The Masked Genius unveils this message in this Award Worthy Music Film ‘1 Life’.The message alone deserves an accolade” and “so many people can relate to Ajaeze’s message in this music film”

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Every great dream begins with a dreamer , dream and make it a reality . Eat your f*ckn heart out!!!

June 14, 2018 0 comment
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GABRIEL EZIASHI RETURNS WITH ‘LIFTED’ AND ‘YAHWEH’ MUSIC VIDEOS
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GABRIEL EZIASHI RETURNS WITH ‘LIFTED’ AND ‘YAHWEH’ MUSIC VIDEOS

written by Richard Iroko


Prolific and revered Gospel singer, songwriter and musician Gabriel Eziashi returns in 2018 with two excellent new music videos, for his latest singles ‘Lifted’ and ‘Yahweh’, produced by Mr Shabz (Sammi Okposo, Nikki Laoye, Sonnie Badu), and taken from his forthcoming fifth studio album titled Lifted, which is set to be released later this year, on September 23.

Directed by Joel ‘Kachi Benson, who has previously worked with the likes of Cobhams Asuquo, as well as some of the biggest brands across Africa, among others, the videos for ‘Lifted’ and ‘Yahweh’ were shot on location in Dallas, Texas, and capture two polar opposite visual themes, to give audiences a varied viewing experience, while listening to both singles.

The video for ‘Lifted’ is a gloriously scenic affair, which sees Gabriel Eziashi tapping into the natural outdoors of Prayer Mountain in Texas, to give praise to God for lifting us up above our circumstances, while the ‘Yahweh’ video is a more stripped back studio visual cut, which relies on Gabriel’s performance prowess, and charming personality, to bring the God-revering record further to life.

A veteran of over two decades, Gabriel Eziashi has worked with the likes of Helen Baylor, Donnie McClurkin, Chevelle Franklin, Muyiwa (Riversongz), MOBO Award winner Yolanda Brown, Tye Tribet, Tasha Cobbs, Nathaniel Bassey, and Mike Aremu, among others. Eziashi also serves as worship leader at the Festival Of Life, where he ministers to over 60,000 Christian revellers every year.

Speaking about the inspiration for ‘Lifted’ and ‘Yahweh’, Gabriel Eziashi says, “These songs come from a personal walk with God. During trials, what we see most as human are the issues at hand, but God on the other hand, sees opportunities and breakthrough. No matter what is happens in life, please understand that there is God, who understands everything – so rest on HIM at all times”.

April 30, 2018 0 comment
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yem
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YEMI ALADE & SLIMCASE LINK UP ON EFFYZZIE MUSIC’S “SHAKPATI”

written by Richard Iroko

Renowned record label Effyzzie Music which houses Geniuzz and Soti, has released new music which follows the current “shaku shaku” trend.

The high-octane street-hop number titled “Shakpati”, features African top diva Yemi Alade, street-hop champion Slimcase and hit producer Young D.

Check on the banger!

February 6, 2018 0 comment
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https://youtu.be/SBpAM7Gakmg
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To Celebrate his Birthday, Michael O. Makes his Music FREE To Fans.

written by Richard Iroko

There are two great days in one’s life, the day you are born and the day you discover why. January 8th marks the birth of the superstar singer Michael O. and the brilliant musician has decided to celebrate with his fans in a unique way. Michael O. is making his music free on all digital platforms and available for fans to listen , down load and enjoy. From January 8th to February 8th, fans can get access Michael O.’s music without paying a dime.

According to Michael O. “My birthday is obviously a very special day for me so I decided I wanted to connect with my fans in a different way, my fans are all over the world where things are becoming harder everyday, this is my way of encouraging my fans with music and saying Thank You.” He continues further that “my fans are my backbone and I always try to give back so there is no better time to do this than at my birthday i believe”.

Michael O’s trending singles ‘Osondi Owendi’ and ‘Follow Me’ continues to enjoy massive numbers on radio and in the digital world and the Los Angeles based singer feels the need to show appreciation to his fans. This move is unprecedented in the industry and genuinely shows Michael O. is an artist who appreciates and love his fans everywhere in the world. Check out Michael O. on all social media platforms, anticipate more great music.

View Osondi Osondi Owendi and Follow Me on Youtube


January 8, 2018 0 comment
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Tjan - Omo Yi [Video Screenshot]
Music VideosNews

MUSIC STAR “TJAN” RELEASES VISUAL FOR AFRO R&B GEM – “OMO YI”

written by Richard Iroko

Known for his popular hit songs “Aduke”, “Your Smile” and “Meji” featuring Ycee; praised music sensation Tjan thrills once again with his new single “Omo Yi”, an afro R&B gem produced by Mosa.

The budding smash is currently ruling the airwaves, and is set to climb to new heights with the release of the music video directed by Myth.

Watch the romantic story-telling clip for the fan favourite below!

November 22, 2017 0 comment
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NEWAGEMUZIK UNVEILS EXCITING NEW 'SERIOUS' MUSIC VIDEO
Music VideosNews

NEWAGEMUZIK UNVEILS EXCITING NEW ‘SERIOUS’ MUSIC VIDEO

written by Richard Iroko

http://wepluggoodmusic-mail.com/mqeqaoaebbssafahsyakaeeebb/click.php

Coming right on the back of their latest single ‘Brown Skin’ which is currently being supported by The Line of Best Fit, Complex, Hype Machine, Earmilk, Link Up TV, and several international tastemakers, among others, North London Afrofusion duo NewAgeMuzik – Kamo and Prince – are not resting on their laurels and have just unveiled another single ‘Serious’, along with some exciting new visuals to go with it, as premiered on MTV Base.

Linking up once again with producer Dami Bones (Wande Coal, Moelogo, 9ice), and sound engineer Tobi Notch (Bonkaz, Baseman, Mazi Chukz), ‘Serious’ sees NewAgeMuzik take on a more energetic and braggadocios approach, than they showed on ‘Brown Skin’, with ‘Serious’ offering heavy Hip-Hop sensibilities, while still being underpinned by the duo’s Afrocentric flow and lush vocals.

Directed by Tshiz Nelson, who has worked with the likes of J Hus and Maleek Berry, the visuals for ‘Serious’ definitely push forward the energetic and braggadocios tone of the record, and help to bring these elements further to life, from its gritty visual background, to the duo’s on-screen performance prowess, and the video’s ode to the classic high octane movie Mad Max: Fury Road.

Both ‘Brown Skin’ and ‘Serious’ are taken from NewAgeMuzik’s forthcoming sophomore EP CarTunes 2, which is the follow-up to their debut project CarTunes, which birthed fan favourites such as ‘Da Beat’, ‘Trending Topic’ and ‘DMs’, and lead to the over 1 million stream and views the duo have garnered recently, plus support from FACT Magazine, MTV, Beats 1 and OVO Radio, to mention a few.

Speaking about the inspiration for ‘Serious’, NewAgeMuzik say, “Musically, we wanted to bring the energy with ‘Serious’ and stake our claim as a force to be reckoned with in 2017. Most of our previous singles are quite mid-tempo, what the scene might consider as ‘vibes’, but we don’t want to be boxed in by that, so we did something totally different and outside of the box for ‘Serious’”.

The duo add that, “On another level, ‘Serious’ is a reminder that, as the song lyric ‘It’s not that deep […] you already know life ain’t so serious’ goes, we shouldn’t always take things so seriously. Nothing is ever too complicated, and this particular line, as with the rest of the track in all fairness, is a call for us, and hopefully anyone listening to this, to try and have a more positive outlook on life”.

October 10, 2017 0 comment
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Afrimma 2017 Awards & Music Festival
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Video: Countdown to Afrimma 2017 Awards & Music Festival

written by Richard Iroko

Countdown to the biggest African music award ceremony in Diaspora, African Muzik Magazine Awards (Afrimma) that has also become a music festival.

House of Blues , Dallas Texas on Oct 8th is where the stars would gather with the fans for the biggest African music awards that has gotten bigger as Afrimma 2017 Awards & Music Festival.

September 27, 2017 0 comment
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